The Mompreneur Conference: Recap 1

This past weekend, I attended the Mompreneur Conference in Toronto, Ontario. I wasn't sure what to expect, anticipated alot of business-like seminars for learning best practices and left my home {very early in the morning} with an open mind.

Wow.

I am simply blown away by the experience, and I will have to spend a few days this week recapping everything that happened. I came home a changed woman, with a renewed sense of focus, who felt strong, powerful, thankful and validated.

The day started with a brand audit, led by the ever amazing Shelagh Cummins of MomBiz.

I already knew that I am my brand and my brand is me, but what was interesting to find was how strong my brand is. Sure, there is always room for improvement, but popping up #1 in a Google search is never a bad thing...followed closely by your Facebook page in #2, .com landing page {to be developed} #3, Pinterest page #4, Twitter #5 and Etsy #7.

Ah-mazing.

What is taught me was that while my branding is strong and pretty dominant, I do have areas that I need to improve on. I need to grow. I need to learn. I need to continue engaging and inspiring. I need to focus. I need to connect on those emotional levels with my customers.

And I need not undersell my time, work or expertise.

I am my brand
My brand is me
I am authentic

Shelagh hit home some things that I already knew, and made me feel validated; like I'm on the right path.

While the Mompreneur Conference and Gala was one full day {and in conference terms, that's really not a huge chunk of time}, the amount of content and the amazing experiences that I was fortunate enough to participate in deserve their own recaps. Stay tuned this week as I let you in on some really amazing things!