Rebranding Recap

Over the past year, I've rebranded this little space of the internet that I call Sweet Stella's. I am so happy to finally have found a designer that totally gets my vision, and a printer who gets super excited when I send them new designs.

This time last year, my branding was along this vein

Pretty but to be honest, I wasn't really sure it was reflective of me, my design style or where I was going in my career.

My branding this year?

I wanted to make sure that my branding materials matched my space here on the blog. I wanted to make sure that my face and unique style were featured, and that people could see into my art studio. I wanted to make sure that my authentic voice was shining through.

A huge huge thank you to my designer, Tiffany Kuehl, and my printer, The Printing House, for supporting this dream of mine.

While there will be seasonal changes, I am so happy to say that I finally have found a chic and professional look that reflects who I am and where I am in my career.

Rebranding with TPH Canada

So you have a brand. You have your social media in place, your business cards, promo materials and flyers out in the world and they seem to be getting noticed.

Clients are happy with your work, and you are happy with your client base.

So when do you know when it is time to rebrand?

For me, rebranding takes place as the seasons and trends change. Since I am a home decor, lifestyle and trend blogger it makes sense that my blog is reflective of current trends. One of the hottest right now? Chevron. Some of the loveliest color trends? Mint and coral. Pantone color of the year? Emerald.

As the trends change, my blog design will change and evolve.

The typical business rebrands on average once a year. It may be a font change, color change or a complete overhaul of your marketing materials. The awesome thing is that TPH Canada has a plethora of amazing options for when you undergo a rebranding.

As a company with a rich 52 year history in Canada, TPH knows a thing or two about rebranding and has set the stage with unique marketing tools to help you get the most out of the process. From door hangers to point-of-sale displays, rounded corners on your business cards and their impeccable attention to detail, they are able to help set you apart from the competition.

They are also incredibly supportive, which is rare in today's fast paced age. They take their time with their clients, help guide them through the process, and genuinely care about the outcome. Whether you are looking for colors that pop on your business cards with a UV coating {I can personally highly recommend this!} or a custom cut piece of promotional material, TPH can help you make your brand #notsooldschool.

*Disclaimer: TPH Canada is a sponsor of Sweet Stella's and I receive my business cards and promotional materials in return for posts about their amazing company.