Rebranding Recap

Over the past year, I've rebranded this little space of the internet that I call Sweet Stella's. I am so happy to finally have found a designer that totally gets my vision, and a printer who gets super excited when I send them new designs.

This time last year, my branding was along this vein

Pretty but to be honest, I wasn't really sure it was reflective of me, my design style or where I was going in my career.

My branding this year?

I wanted to make sure that my branding materials matched my space here on the blog. I wanted to make sure that my face and unique style were featured, and that people could see into my art studio. I wanted to make sure that my authentic voice was shining through.

A huge huge thank you to my designer, Tiffany Kuehl, and my printer, The Printing House, for supporting this dream of mine.

While there will be seasonal changes, I am so happy to say that I finally have found a chic and professional look that reflects who I am and where I am in my career.

Branding with Business Cards

It's a new year, which means to some that you need a new look to freshen up your business and present yourself in the best possible light. Thankfully, I have a fantastic design team with my graphic designer, Tiffany Kuehl Designs, and my amazing printer, The Printing House!

After attending BlogHer last summer, I took a long hard look at my blog and the brand that I was starting to establish. Where did I want it to go? Did I want to work with some larger companies in my field? Was I ready to elevate my game?

Business Card front {before}

The answer to those questions was a resounding YES I wanted to work with larger companies {and thankfully have been able to!}, and I wanted to elevate my game as a professional home decor blogger. So why was a business card so important for me?

Well, it's the first impression of my brand that anyone will get when they meet me in person. Does it look the way I want my brand to look?

Previously, it was okay. It was professional, but pixelated, and could have been better. This is where you are better served leaving it to the professional graphic designers, like Tiffany Kuehl Designs. After she overhauled my blog in September, I asked her about a business card to match.

Business Card front {after}

After getting the design that reflected my blog and brand, I sent it of to The Printing House - even they loved the design! The printing options through TPH are fantastic - folded business cards, rounded corners, little cut outs to set you above the fold and make you stand out. Remember, you want your business cards to be unforgettable!

Business Card back {after}

 We chose to put a UV coating on the cover of my cards, and I have received so many compliments on them. They are a thicker cardstock than what I've seen other companies use, and they're something I am proud to hand out, knowing that they accurately reflect my blog and brand!

completed cards

Need new cards or a design overhaul? Contact Tiffany Kuehl Designs and The Printing House!

*Disclaimer: this post contains affiliate links. I was not compensated by Tiffany Kuehl Designs for this post, but do receive my business cards as a form of sponsorship from The Printing House.