March 3, 2013

The Mompreneur Conference: Recap 1

This past weekend, I attended the Mompreneur Conference in Toronto, Ontario. I wasn't sure what to expect, anticipated alot of business-like seminars for learning best practices and left my home {very early in the morning} with an open mind.


I am simply blown away by the experience, and I will have to spend a few days this week recapping everything that happened. I came home a changed woman, with a renewed sense of focus, who felt strong, powerful, thankful and validated.

The day started with a brand audit, led by the ever amazing Shelagh Cummins of MomBiz.

I already knew that I am my brand and my brand is me, but what was interesting to find was how strong my brand is. Sure, there is always room for improvement, but popping up #1 in a Google search is never a bad thing...followed closely by your Facebook page in #2, .com landing page {to be developed} #3, Pinterest page #4, Twitter #5 and Etsy #7.


What is taught me was that while my branding is strong and pretty dominant, I do have areas that I need to improve on. I need to grow. I need to learn. I need to continue engaging and inspiring. I need to focus. I need to connect on those emotional levels with my customers.

And I need not undersell my time, work or expertise.

I am my brand
My brand is me
I am authentic

Shelagh hit home some things that I already knew, and made me feel validated; like I'm on the right path.

While the Mompreneur Conference and Gala was one full day {and in conference terms, that's really not a huge chunk of time}, the amount of content and the amazing experiences that I was fortunate enough to participate in deserve their own recaps. Stay tuned this week as I let you in on some really amazing things!



Kelly @ City Mom said...

Sounds great. I'm sad to have missed out but hopefully next year. SEO is such a major part of any brand! And it's a never ending learning! Somewhat overwhelming and at the same time exciting.

I look forward to your other recaps.

Shelagh Cummins said...

Shannon - you are very generous in your post -thank you! The whole idea of invoking an emotion in whoever finds you online is so cool - and an area I think you are so good at. You are so real. You are beautiful. You shine both online and in person. Thank you for sharing the brand audit with me.

Shan said...

I am so thankful to have met you Shelagh! Thank you so much for your kind words!

Kelly - next year, YOU ARE COMING to the conference!!

Mary-Ann said...

Shannon, can't wait to read your recaps! I'm hoping I can attend next year! Lots to learn. Looking forward to the next post....

Shan said...

Stay tuned, Mary-Ann!! There will be a recap every day this week at 9:30am!

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